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1 Minute, Grilled Fish
CJ Bibigo Grilled Fish Marketing Campaign
Overview
The marketing campaign for CJ Bibigo's new grilled fish product aimed to showcase its convenience and ease, targeting busy families with preschool-aged children. CJ Bibigo, a leading Korean F&B company, wanted to emphasize the product's quick and convenient meal solution for these families. To make the campaign more fun and engaging, with the goal of achieving a good marketing outcome in a cost-efficient manner.
Client
CJ Bibigo
Team Project
Designers, Marketers, Engineers
Role
Research, ideation,
digital marketing,
Timeline
Jun - Aug 2020
(3 months)
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How might we
efficiently convey to the core target audience that grilled fish products offer both convenience and ease in a fun and engaging way?
Campaign Plan
Dive into a fun-filled, '1 Minute Grilled Fish' experience with an attractive welcome kit
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Childcare app 'Kidsnote' Push Notification
Total 97,500 push notification ads
11,376 clicks, CTR 14.2%
#1minchallenge
Generate making grilled fish in a minute contents
Total 267,655 view, 19,357 engagement
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